Tuesday, August 24, 2010

At Home with Habbo

Science Daily (Aug. 23, 2010)

Young People Identify With an Online Community Almost as Strongly as With Their Own Family

Teenage online community users feel part of their online community almost as much as they feel part of their own family.

An international study of the users of teenage online community Habbo reveals that users identify more strongly with the online community than with their neighborhood or offline hobby group. The study is based on a survey with 4299 respondents from United Kingdom, Spain and Japan. All three nationalities yielded similar results.

The study was authored by Dr. Vili Lehdonvirta, a researcher at the Helsinki Institute for Information Technology HIIT (currently a visiting scholar at the University of Tokyo), and Professor Pekka Räsänen from the University of Turku, Finland.

The authors point out that peer groups are important for the development of adolescents' identity and values. The study addresses the question of whether online groups are standing in for traditional peer groups that are thought to be weakening in some developed countries. The results confirm that online groups can act as strong psychological anchoring points for their members. The authors conclude that games, social networking sites and other online hangouts should be seen as crucial contexts for today's youths' identification and socialization experiences.

The results also suggest that in relatively young information societies such as Spain, online groups are more often "virtual communities" consisting of relative strangers. In mature information societies such as Japan, online groups are more likely to be a way of keeping in touch with family and friends. This may influence the experiences that youth receive from online groups in different countries.

Habbo is a popular teenage virtual world developed by Sulake Corporation. It has 15 million monthly unique visitors from over 150 countries, according to Sulake. The site is available in 11 local language versions and recently celebrated its 10th anniversary. 90 percent of Habbo users are between 13 and 18 years old.

Reference:

How do young people identify with online and offline peer groups? A comparison between UK, Spain and Japan.
Vili Lehdonvirta, Pekka Rasanen.
Journal of Youth Studies, 2010; 1 DOI: 10.1080/13676261.2010.506530

Link to Journal of Youth abstract

Link to Science Daily article

1 comment:

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